The Sober EYE Story
Our Roots
Sober Eyes was born from a powerful moment of clarity and connection. During a visit to treatment, my wife and I were sitting outside when I removed my sunglasses. For the first time, she saw me completely sober and remarked, “Wow! I’ve never seen your eyes like that!” I responded, “What, like sober eyes?” In that instant, a brand was born.
Sober Eyes isn’t just about sobriety—it’s about a new way of seeing the world. It represents the clarity, strength, and perspective gained through recovery. We aim to share that vision with others, reminding everyone that change begins with the way we choose to look at life.